Newlane’s foldable helmet is a perfect fit for the fast-growing active travel and micro mobility market, offering a space-saving solution that reduces volume by 50% when folded. This makes it ideal for urban commuters as e-bike and e-scooter usage soars. While sports cycling appears to have plateaued, micro mobility is surging, projected to reach USD 327.84 billion by 2033, with a 17.45% CAGR, largely driven by electric bikes, boards and scooters. 

In contrast, the broader cycling sector, including both traditional and electric bikes, was valued at $100 billion in 2022 and is set to grow at a modest 2.19% CAGR, with the overall cycling market expected to expand between 7.5-9% annually. The micro mobility market, worth $160 billion in 2022, has already surpassed the traditional cycling market and is growing at more than double the rate. While there is some overlap between these markets, it’s clear that micromobility is driving the most significant expansion.

Founders Dom and Josh anticipated this shift six years ago, launching a sleek, compact helmet that combines safety with urban practicality. The timing couldn’t be better, as active travel becomes central to the future of transportation.

*I have no commercial relationship with Newlane