MARKET RESEARCH AND MODELLING

Conducting in-depth research into the UK post-COVID cycling sector, delivering data-driven insights and predictive models to inform strategic decisions for the industry’s future trajectory.

PRIVACY ADVOCACY IN E-COMMERCE

Empowering businesses to thrive in a privacy-centric world. We guide clients through evolving privacy laws, championing first-party data strategies and fostering authentic community trust for sustainable growth.

GO -TO-MARKET STRATEGY

Designing a comprehensive market-entry strategy for a revolutionary product in the adventure sports and pastimes sector. From sales and channel optimization to consumer engagement, brand champions and grass roots activation – we’re setting the stage for success.

ACTIVE TRAVEL – ACTIVATION

Activating product within the active travel market-space – with a focus on the non sports cycling demographic including scootering. Special emphasis on referencability and validation.

PRODUCT TESTING AND INNOVATION

Driving innovation in materials impact and vibration mitigation. Leveraging cutting-edge accelerometer data and analysis, we deliver industry-leading insights to enhance use cases, product performance and safety. We have unlocked a pathway for fatigue mitigation, recovery and improved performance.

ACQUISITION ADVISORY

Partnering with a client to assess a target’s market potential and limitations as part of pre-acquisition valuation discussions. Delivering strategic insights to inform value-based calculations and support confident, opportunity-focused decision-making.

EMPOWERING COMMUNITIES THROUGH THE BUFFALO FOUNDATION

Developing comprehensive market strategies, fundraising initiatives, and educational programs for Western Cape-based cycling academies. By fostering partnerships, we’re expanding opportunities for young learners and aligning with the Buffalo Foundation’s mission to create lasting, positive change for children and young adults facing poverty.

LEGAL EXPERTISE – CYCLING LITIGATION

Providing expert witness testimony in high-stakes gravel cycling accident litigation. Our deep sector  knowledge and analytical expertise bring precision and credibility to complex legal cases.