POLLING – FLOGGING A DEAD HORSE…

POLLING – FLOGGING A DEAD HORSE… As the U.S. faces another major election milestone, scepticism around polling accuracy is at an all-time high. Over the past 20 years, traditional methods have failed to keep up with our fragmented society. Our communities have splintered into countless micro-groups, each with its own beliefs and echo chambers, making […]

PIONEERING A NEW LANE…

PIONEERING A NEW LANE… Newlane’s foldable helmet is a perfect fit for the fast-growing active travel and micro mobility market, offering a space-saving solution that reduces volume by 50% when folded. This makes it ideal for urban commuters as e-bike and e-scooter usage soars. While sports cycling appears to have plateaued, micro mobility is surging, […]

NEW BIKE SALES – TOO MUCH KOOL-AID?

The bicycle industry, much like the car market before it, may be overhyping the return of new bike sales. Are we “drinking our own Kool-Aid” by expecting significant growth in new sales to continue? Currently, 60-70% of global bike sales are new, but with rising costs, sustainability concerns, and better-quality pre-owned options, the used bike […]

Parkrun: A Community Built on Inclusivity and Authenticity

Saturday marked the 20th anniversary of Parkrun, founded by Paul Sinton-Hewitt. What began as a grassroots initiative is now a global running phenomenon. Over 20 years, Parkrun has built a brand that resonates with runners of all abilities, offering a welcoming, non-competitive 5K run, walk, or jog. With over 10 million members in more than […]

GRAVEL ROCKS – WHAT’S ROAD DOING?

I dropped by G!RO’s Gravel Fest this weekend, and wow, the gravel scene is buzzing. There’s a whole vibe that goes beyond road cycling—it’s all about inclusivity, adventure, and best of all, no traffic or road rage! Sure, dog walkers might be surprised by a sudden group of gravelleurs, but at least they won’t run […]

PIVOT TOWARDS YOUR CONSUMER

Remember the Downing brothers? Of course you do. While catching up with Russ (ex-Team Sky rider), I got the lowdown on his latest venture and how they’ve made a smart pivot to get closer to their consumers. Russ has launched the Pro Espresso Club on Crowdcube (already overfunded, by the way!). What’s impressive is how […]

FOLLOW THE SUN

I recently binge-watched “Follow the Sun“, the story of the Springbok World Cup Rugby campaign. Rising from the depths of despair, they secured their second consecutive World Cup victory in Paris. At the same time, I read about Ackerley Partners’ potential $400M valuation of the brand — up 50% from the first episode. What stood […]