AI vs AESTHETICS

Why Pretty Decks Don’t Win Alone Anymore A client asked us to review a 50+ page, well designed Powerpoint proposal for them. We didn’t open the deck. We fed it into Perceptor, and scored the substance: claims, evidence, fit to requirements, risk, and gaps. No layouts. No hero images. No colour palette. Just words — […]
THE 90% DATA BLIND SPOT KILLING YOU

Your biggest risk isn’t your competition—it’s the 90% of your data you’re ignoring. Ninety percent of organizational data is unstructured—emails, documents, videos, messages—yet it receives a fraction of your data investment. This same 90% holds 90% of both your opportunity and risk.
BEWARE THE IDES OF MARCH…

March should bring optimism for bike retailers—longer days, better weather, and rising sales. But Perceptor PHI (product health indicator), a lead indicator, tells a different story. The bicycle market isn’t stabilizing—it’s retreating. PHI typically bottoms out in January sales, when retailers clear old stock. Yet, PHI has now fallen below those levels. Since February’s high, […]
HOW MUCH MORE TURBULANCE CAN BIKE RETAILERS ENDURE?

HOW MUCH MORE TURBULANCE CAN BIKE RETAILERS ENDURE? The bicycle market isn’t navigating bumpy terrain—it’s battling white-water rapids. With price volatility around 20% (matching yesterday’s tariff-related US market selloff), bike shops face uncertainty that would unnerve Wall Street veterans. At MangoMoon, our 10,000+ Perceptor data points reveal a stark divide: a few retailers finding more […]
IRONY: AI MIGHT LIE…

We’re bombarded with disclaimers about AI’s potential to hallucinate or churn out incorrect facts. Studies suggest some AI models can produce errors or “hallucinations” about 5–20% of the time, depending on the complexity of the question. Meanwhile, in the real world, fact-checkers count up to 20 incorrect, false or misleading statements per day by some […]
DEEPSEEK – AND YOU SHALL FIND

Deepseek-R1’s release has rocked the AI world, challenging assumptions about what’s required to deliver cutting-edge performance. Achieving results on par with OpenAI’s o1 at just 3–5% of the cost, this open-source model has skyrocketed to the top of HuggingFace downloads and the iPhone App Store, sending ripples across Wall Street with a $600 billion Nvidia […]
CAN WE STILL RELY ON CLICKS FOR GROWTH?

The UK e-commerce market is set to soar, with revenues projected to rise from $280.55 billion in 2024 to $750.80 billion by 2029. SMEs, making up 99.9% of UK businesses, are ideally placed to capitalize, using platforms like Shopify and WooCommerce to tap into a booming digital marketplace expected to reach 97.2% user penetration. But […]
RIDE TO SUCESS PODCAST

This week its the interview with Pedro Couto Lopes – done in situ at the 2024 Rouleur Live. The theme is based on the Ride to Success Podcast series. Pedro says: “In this conversation, Sven Thiele discusses the current state of the cycling industry with Pedro Couto Lopes, focusing on where companies should prioritize their […]
BLACK FRIDAY – BLACK PLAGUE?

The cycling industry has leaned heavily on discounts, and Black Friday epitomizes this trend. This year, some discounts are exceeding 60%—an increasingly unsustainable approach. Consumers are fatigued by constant sales, creating a cycle of waiting, not buying. A bike is a long-term purchase—riders once upgraded every 2.7 years, now it’s over four years. With such […]
RECYCLING THE GIFT THAT KEEPS GIVING

As the festive season approaches, many of us think about upgrading our bikes. But what happens to the ones we leave behind? This year, you can ensure your old bike doesn’t just gather dust—it can help transform lives. Through an exciting partnership with Cycle Exchange, the Buffalo Foundation, and Re-Cycle for Africa, your pre-loved bikes […]