NEW BIKE SALES – TOO MUCH KOOL-AID?
The bicycle industry, much like the car market before it, may be overhyping the return of new bike sales. Are we “drinking our own Kool-Aid” by expecting significant growth in new sales to continue? Currently, 60-70% of global bike sales are new, but with rising costs, sustainability concerns, and better-quality pre-owned options, the used bike […]
PIVOT TOWARDS YOUR CONSUMER
Remember the Downing brothers? Of course you do. While catching up with Russ (ex-Team Sky rider), I got the lowdown on his latest venture and how they’ve made a smart pivot to get closer to their consumers. Russ has launched the Pro Espresso Club on Crowdcube (already overfunded, by the way!). What’s impressive is how […]