POLLING – FLOGGING A DEAD HORSE…

POLLING – FLOGGING A DEAD HORSE… As the U.S. faces another major election milestone, scepticism around polling accuracy is at an all-time high. Over the past 20 years, traditional methods have failed to keep up with our fragmented society. Our communities have splintered into countless micro-groups, each with its own beliefs and echo chambers, making […]

Parkrun: A Community Built on Inclusivity and Authenticity

Saturday marked the 20th anniversary of Parkrun, founded by Paul Sinton-Hewitt. What began as a grassroots initiative is now a global running phenomenon. Over 20 years, Parkrun has built a brand that resonates with runners of all abilities, offering a welcoming, non-competitive 5K run, walk, or jog. With over 10 million members in more than […]

FOLLOW THE SUN

I recently binge-watched “Follow the Sun“, the story of the Springbok World Cup Rugby campaign. Rising from the depths of despair, they secured their second consecutive World Cup victory in Paris. At the same time, I read about Ackerley Partners’ potential $400M valuation of the brand — up 50% from the first episode. What stood […]