NEW BIKE SALES – TOO MUCH KOOL-AID?

The bicycle industry, much like the car market before it, may be overhyping the return of new bike sales. Are we “drinking our own Kool-Aid” by expecting significant growth in new sales to continue? Currently, 60-70% of global bike sales are new, but with rising costs, sustainability concerns, and better-quality pre-owned options, the used bike […]