BEWARE THE IDES OF MARCH…
March should bring optimism for bike retailers—longer days, better weather, and rising sales. But Perceptor PHI (product health indicator), a lead indicator, tells a different story. The bicycle market isn’t stabilizing—it’s retreating. PHI typically bottoms out in January sales, when retailers clear old stock. Yet, PHI has now fallen below those levels. Since February’s high, […]