This week its the interview with Pedro Couto Lopes – done in situ at the 2024 Rouleur Live. The theme is based on the Ride to Success Podcast series.
Pedro says: “In this conversation, Sven Thiele discusses the current state of the cycling industry with Pedro Couto Lopes, focusing on where companies should prioritize their spending to enhance brand visibility.
Sven explores the importance of grassroots marketing, community loyalty, and the evolving role of content creators.
The discussion also touches on the tailwinds and headwinds facing the industry, including the impact of COVID-19 and the agility of smaller brands.
Personal insights into performance and reflections on the cycling community, particularly women’s cycling, are shared, culminating in a thought-provoking question for the next guest.”
If you’re tired of Black Plague month…give it a listen!
Links to the podcast:
Spotify
Apple Podcasts
YouTube